Keyword Gap Analysis
The process of identifying valuable keywords that competitors rank for but your website doesn't
Detailed Explanation
Keyword gap analysis involves comparing your website's keyword profile against competitors to identify missed opportunities. This analysis helps discover valuable keywords that competitors are targeting successfully but your site isn't. It's crucial for expanding keyword strategy and identifying content opportunities.
Key Components
Competitor Analysis
Evaluating competitor keywords
Opportunity Discovery
Finding keyword gaps
Value Assessment
Evaluating gap importance
Strategy Planning
Developing targeting approach
Best Practices
- Choose relevant competitors
- Prioritize opportunities
- Consider resource requirements
- Regular gap analysis
- Track implementation results
Common Challenges
Competitor Selection
Identifying relevant competitors
Opportunity Evaluation
Assessing gap value
Resource Planning
Allocating implementation resources
Implementation Guide
1
Competitor Research
Identify key competitors
2
Gap Analysis
Find keyword opportunities
3
Prioritization
Rank opportunities by value
4
Strategy Development
Plan gap coverage
5
Implementation
Execute targeting plan
Tools and Features
Ahrefs
Key Features
- Content Gap
- Site Explorer
- Keywords Explorer
Gap Analysis
Identify missing keywords
Competitor Comparison
Compare keyword profiles