Keyword Cannibalization
The situation where multiple pages on a website compete for the same keyword, potentially diluting SEO effectiveness
Detailed Explanation
Keyword cannibalization occurs when multiple pages on a website target the same keyword or search intent, causing internal competition and potentially weakening the site's overall search performance. This can lead to confused search signals, split authority, and suboptimal rankings. Identifying and resolving cannibalization helps improve search visibility and user experience.
Key Components
Page Competition
Internal pages targeting same terms
Search Intent
Overlapping content purposes
Ranking Impact
Effects on search performance
Authority Distribution
How page authority is split
Best Practices
- Regular content audits
- Clear content focus
- Proper internal linking
- Content consolidation
- Intent alignment
Common Challenges
Detection
Identifying cannibalization issues
Resolution Strategy
Choosing appropriate fixes
Implementation
Executing solutions effectively
Implementation Guide
1
Audit
Identify competing pages
2
Analysis
Evaluate impact and causes
3
Strategy Development
Plan resolution approach
4
Implementation
Execute fixes
5
Monitoring
Track resolution results
Tools and Features
Ahrefs
Key Features
- Site Audit
- Site Explorer
- Rank Tracker
Content Analysis
Identify competing pages
Ranking Tracking
Monitor page performance