Your comprehensive guide to Search Engine Optimization (SEO) terms and concepts. Whether you're a beginner or expert, use this resource to understand the language of SEO and digital marketing.
The complete collection of inbound links pointing to a website, including their quality, diversity, and relevance
The process of maintaining and improving brand perception and consistency across all digital channels and search results
The process of tracking and analyzing brand mentions, sentiment, and visibility across various online channels
An HTML element that specifies the preferred version of a webpage when similar or duplicate content exists
Online mentions of a business's name, address, and phone number (NAP) that help establish local search presence
The systematic evaluation of competitor websites, strategies, and performance to identify opportunities and inform SEO d...
The systematic evaluation of competitor websites, content, and SEO strategies to identify opportunities and inform optim...
The systematic evaluation of competitors' content strategies, formats, topics, and performance to inform content plannin...
A strategic process of identifying areas where competitors are outperforming your website or where opportunities exist i...
The systematic collection and analysis of information about competitors' activities, strategies, and performance in digi...
The strategy of positioning your website and digital presence relative to competitors to create a unique and valuable ma...
The process of analyzing competitors' backlink profiles to identify link building opportunities and understand their lin...
Creating detailed profiles of competitors including their digital strategies, strengths, weaknesses, and unique characte...
The systematic evaluation of content to assess its quality, performance, and alignment with user needs and business goal...
The structural design and organization of content within a website to optimize user experience and content findability
A systematic review and analysis of all content assets to evaluate their performance, relevance, and effectiveness
A structured document that outlines the requirements, guidelines, and specifications for creating content
A strategic planning tool that organizes and schedules content creation, publication, and promotion activities
The practice of organizing related content pieces around central themes to create comprehensive topic coverage and estab...
The process of promoting and sharing content across various channels to reach target audiences
A systematic process of identifying missing content opportunities by analyzing competitor content and user needs
The systematic process of creating, organizing, publishing, and maintaining digital content throughout its lifecycle
The process of improving content to better serve user intent, increase search visibility, and achieve business goals
The measurement and analysis of how well content achieves its intended goals and resonates with target audiences
Core topics or themes around which a comprehensive content strategy is built, linking related content pieces in a hierar...
The strategic process of organizing, scheduling, and preparing content creation to meet business goals and user needs
Strategic activities to increase the visibility and reach of content across various channels and platforms
The strategic process of identifying and removing or improving underperforming content to enhance overall site quality
The measure of how well content meets user needs, search intent, and Google's quality standards
A comprehensive plan for creating, publishing, and managing content that aligns with business goals and user needs
The logical organization and formatting of content to enhance readability, user experience, and search engine understand...
The systematic process of increasing the percentage of website visitors who take desired actions
The systematic process of increasing the percentage of website visitors who take desired actions
A set of specific metrics that measure web page experience in terms of loading performance, interactivity, and visual st...
The number of URLs that search engines can and want to crawl on your website within a given timeframe
The systematic examination of SEO data to uncover insights, patterns, and opportunities for optimization
A metric that predicts how well a website will rank in search engine results based on its overall authority and trustwor...
Content that appears in multiple locations (URLs) across the internet or within the same website
The structural components used to create and organize web content for both user presentation and search engine understan...
HTML attributes that specify the language and regional targeting of a webpage to help search engines serve the correct v...
The process of evaluating how search engines crawl and index website pages to identify and resolve indexing issues
The process by which search engines discover, analyze, and store web pages in their database for potential inclusion in...
The practice of connecting pages within the same website through hyperlinks to establish site structure and improve user...
The practice of optimizing websites for users in different countries or speaking different languages
The situation where multiple pages on a website compete for the same keyword, potentially diluting SEO effectiveness
The process of grouping related keywords based on semantic similarity and search intent to inform content strategy
The level of difficulty in ranking for specific keywords based on competing websites and content
The percentage of times a keyword appears in content compared to the total word count
A metric that indicates how challenging it would be to rank for a specific keyword in organic search results
The process of identifying valuable keywords that competitors rank for but your website doesn't
The underlying purpose or goal behind a user's search query, categorized into informational, navigational, commercial, o...
The process of systematically assigning keywords to specific pages or content pieces to ensure organized and strategic k...
The potential value and achievability of targeting specific keywords based on various factors including search volume, c...
The process of strategically incorporating and optimizing keywords within content to improve search visibility while mai...
The positioning of keywords within content elements, particularly their placement in important locations like titles, he...
The measure of how closely a keyword aligns with the content, user intent, and business objectives
The process of identifying and analyzing search terms that users enter into search engines to optimize content and impro...
Key measurements and data points used to evaluate and prioritize keywords during the research process
The systematic approach to discovering, analyzing, and selecting keywords for SEO and content strategy
Software and platforms used to discover, analyze, and evaluate keywords for SEO and content strategy
A comprehensive plan for identifying, prioritizing, and targeting keywords to achieve specific business and SEO objectiv...
The practice of optimizing specific content pieces or pages for selected keywords to improve search visibility
The process of monitoring and analyzing keyword rankings and performance over time
Analysis of how search term popularity changes over time, including seasonal patterns and long-term shifts
The strategic placement and integration of target search terms within content to optimize for search engine visibility
Different forms and variations of a core keyword, including synonyms, modifiers, and related phrases
Large Language Models (LLMs) are advanced AI systems trained on vast amounts of text data to understand and generate hum...
The process of acquiring hyperlinks from other websites to your own to improve search visibility and domain authority
Content specifically created and optimized for local search intent and geographic relevance
The process of optimizing a website and online presence to improve visibility in local search results
Specific, longer search phrases that typically have lower search volume but higher conversion potential due to their spe...
The comprehensive examination of market conditions, competitor strategies, and user behavior to inform SEO decision-maki...
The process of evaluating your website's share of organic search visibility and traffic compared to competitors
An HTML meta tag that provides search engines with instructions on how to index and follow a webpage
The process of ensuring a website provides an optimal experience for mobile device users
Google's practice of primarily using the mobile version of a website's content for indexing and ranking
The various elements and signals that search engines use to evaluate and rank web pages in search results
A web design approach that ensures websites adapt and function properly across all devices and screen sizes
The process of monitoring, responding to, and managing online customer reviews across various platforms
A text file that provides instructions to search engine crawlers about which pages or sections of a website should or sh...
Search Engine Optimization (SEO) is the practice of optimizing websites and content to improve visibility in organic sea...
Key performance indicators used to measure and evaluate the effectiveness of SEO efforts and website performance in sear...
A comprehensive plan for improving search engine visibility and achieving organic search goals through coordinated optim...
The systematic examination of search engine results pages (SERPs) to understand ranking patterns, competition, and searc...
Special elements in search engine results pages that provide enhanced information beyond traditional organic listings
The process of analyzing Google Search Console data to understand and improve website performance in search results
The primary goal or purpose behind a user's search query
The average number of times a keyword is searched for in a given time period
The practice of optimizing content and search strategies to capitalize on seasonal trends, events, and fluctuations in s...
An approach to SEO that focuses on the meaning and context of search queries to improve content relevance and search eng...
The structural design of a website that organizes content and pages to enhance usability, navigation, and SEO
The process of moving a website from one state to another, such as changing domains, platforms, or structure while prese...
Indicators of social media engagement and sharing that may influence search visibility and content performance
A standardized format for providing information about a page and classifying its content to help search engines understa...
The process of optimizing website infrastructure and technical elements to improve search engine crawling, indexing, and...
A comprehensive evaluation of a website's technical elements that impact search engine crawling, indexing, and ranking
A measure of a website's expertise, credibility, and comprehensiveness in covering a specific subject area
A content organization model that groups related content pieces around a central topic, creating a comprehensive coverag...
The process of identifying, analyzing, and validating content topics that align with audience interests and search inten...
The process of examining website traffic data to understand user behavior, identify trends, and optimize performance
Elements and indicators that help establish credibility and trustworthiness of a website or content
The organization and formatting of website URLs to optimize for both user understanding and search engine crawling
The measurement of how users interact with and respond to website content and features
The overall experience of a person using a website, focusing on ease of use, accessibility, and satisfaction
The process of analyzing and categorizing search queries to understand and match user goals with appropriate content