Introducing Smart Competitor Suggestions in KeywordGaps.com

When it comes to SEO, knowing your true competitors is half the battle. Previously, KeywordGaps required users to manually select competitors for keyword gap analysis. The problem? Many users picked competitors they aspired to beat in the market—companies with much larger SEO footprints. This led to skewed results and unrealistic benchmarks.

Our new onboarding feature changes that. Now, we automatically suggest your SEO competitors based on real search engine data, ensuring you're targeting the right competition.

The Smart Filtering Process

When you enter your website URL, here's what happens behind the scenes:

1. Similar Size Filter: We only compare you to websites in your "weight class." If you're a local business, we won’t compare you to Amazon. Instead, we find websites within 30% of your size and traffic metrics.
2. Quality Over Quantity: We automatically exclude major platforms and content farms like Wikipedia and Facebook. These sites are not realistic competitors and won’t help with actionable insights.
3. Relevance Scoring: We analyze how many keywords you share with potential competitors. The more overlapping keywords, the higher the relevance score. This ensures our suggested competitors are truly targeting the same audience as you.

What Makes a Perfect Competitor?

We rank potential competitors based on three key metrics:

• Relevance Score: How closely their content matches your market focus.
• Visibility: Their estimated organic search presence (as a percentage).
• Shared Keywords: The number of keywords where you both appear in search results.

From a large pool of potential competitors, we narrow it down to the top three most relevant matches. These are websites that:

• Target similar keywords to yours.
• Have comparable traffic levels.
• Operate in your market space.

Why This Matters

Understanding your true competitors helps you:

• Find realistic keyword opportunities – Target gaps you can actually compete for.
• Set achievable SEO goals – Focus on beating the competition just ahead of you, rather than industry giants.
• Learn from businesses similar to yours – Discover their content strategies and improve upon them.
• Avoid comparing yourself to unrealistic benchmarks – Stay grounded with relevant competition analysis.

By focusing on competitors who are slightly ahead of you in Google search rankings, you can refine your content strategy and take the next step forward in your SEO journey.

Try out our new smart competitor suggestions today at KeywordGaps.com and start optimizing with confidence!